Ice Cube’s ‘Truth To Power’ Tour Signals a Cultural Comeback — and He’s Bringing the Fire With ‘It’s My Ego’
Hip-hop’s original disruptor is back — and not just to relive his legacy, but to double down on it. With his Truth to Power: 4 Decades of Attitude tour set to launch this fall, Ice Cube is gearing up for his most ambitious live effort in over a decade. But make no mistake — this isn’t just a nostalgia tour. It’s a cultural moment.
This 22-date run celebrates the legacy of a man who helped define West Coast rap, political resistance in hip-hop, and the fusion of music, business, and Hollywood. The tour will showcase Cube’s iconic catalog — from N.W.A. anthems to solo classics — as well as music from his long-awaited 2024 album Man Down, including the unapologetic new single, "It’s My Ego."
Tour Schedule & Ticket Info
The Truth to Power tour kicks off September 4, 2025, at Brooklyn’s Barclays Center, before rolling through major cities like Los Angeles, Atlanta, Chicago, Houston, and Toronto. Ice Cube will perform hits across four decades, including “It Was a Good Day,” “Check Yo Self,” and politically charged tracks like “Why We Thugs.” Expect a celebration — and a challenge.
Where to get tickets:
Official tickets available at Ticketmaster
VIP meet-and-greets, signed merch, and exclusive lounge access are available at VIP Nation
Pro Tip: Use presale code TRUTHTOPOWER on icecube.com/tour to unlock early ticket access.
‘It’s My Ego’: Ice Cube’s Comeback Soundtrack
Released in late 2024, "It’s My Ego" is a sermon of self-assurance — one that only Cube could deliver. Over a dark, slow-burning instrumental, he lays out his legacy, resilience, and refusal to soften his voice for modern trends. The track is the lead single off his album Man Down, which dropped in December 2024 and marked his first full-length project in over a decade.
The track’s video, shot in a church and featuring Cube in full preacher-mode, went viral on YouTube and X (formerly Twitter), racking up millions of views and fan praise for its bold visuals and message of self-reliance in an age of artificial hype.
Beyond the Booth: Cube’s Full-Court Press in 2025
Ice Cube has been doing more than just rapping to prepare for this tour. In the past year, he’s launched a documentary series titled AmeriKKKa: Still the Same, aired through Revolt and Amazon Prime, chronicling systemic injustice in America — a callback to themes from his early solo albums like Death Certificate.
He’s also been vocal on podcasts like Drink Champs and The Pivot, where he discussed everything from West Coast unity to AI’s role in rap, garnering millions of views. This year, Cube even inked a licensing deal with Netflix for a reboot of Friday that he’ll executive produce — leveraging his Hollywood clout while spotlighting Black-owned writers and creators.
Cube also continues to lead the BIG3 basketball league, which expanded to Canada and the UK in 2025, making him one of the only rapper-executives to successfully build a globally scaling sports brand.
🔥 Why This Tour Hits Different
Unlike other legacy acts chasing nostalgia, Ice Cube is still evolving. He’s not just giving us a mixtape of greatest hits — he’s giving us a cultural audit, live on stage.
In an era of sanitized commercial rap and corporate-approved branding, Cube’s raw, unfiltered presence is refreshing. Whether you agree with everything he says or not, he’s built a brand that doesn’t bend. This tour — part protest, part party, part history lesson — is shaping up to be one of the most meaningful live events of 2025.
🤔 Final Thoughts
Ice Cube’s Truth To Power tour isn’t just about looking back — it’s a powerful reminder that some voices never fade. With new music, renewed purpose, and a legacy still unfolding, Cube is here to make sure his impact isn’t just remembered — it’s felt.
If you’re ready to witness a legend bring four decades of attitude to the stage, this is your moment.
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